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With licensing, you can see your art on...
Fabric, wallpaper, accessories, apparel, packaging, home decor, kitchen tools, toys, pet items, planners and stationery, bedding, ceramics, wall art, holiday decor, and SO MUCH MORE! All images shown are my artwork on actual products.
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Highlights from the course:
Art Licensing 101: you'll learn the ins and outs of licensing from the basics to beyond (instead of piecing together Google searches ;)
Royalties, flat fees, and all things pricing for a licensing artist, including how and when you'll get paid, what to ask for, and more
Branding and online presence, like how to set up your online art licensing portfolio, visually brand your business, and incorporate social media into your marketing (if you want to!)
The age old question: Should I work with an agent or not? We'll discuss if working with an agent or being an independent artist is right for you
That seemingly elusive signature style and how to find yours, plus what makes artwork licensable
Preparing you to pitch your work to potential licensees via email by knowing exactly what to say and include in your pitches. Encouragement to guide you to go for it!
All about licensing contract terms, red flags to look out for, and how to thoughtfully negotiate
What happens next? See my steps for the complete client process from start to finish, including but not limited to custom artwork
Let's talk about exactly who this course (and licensing) is for:
Whether you are...
- Any type of visual artist, no matter your experience level, who wants to collaborate with others and see their art produced on products, packaging, and more!
- An artist who's exhausted from year-round personal commissions or packing and shipping physical products, and you’re ready to pursue licensing as an additional income stream
- Working on your art on the side from your day job, and ready to start growing your creative business
- New to the idea of licensing or running an art business, but you're feeling eager to learn all you can to make a career change
- An artist with some licensing experience, but you know you want to grow your licensing income stream more and need a little direction to help get you there
You're in the right place! And Licensing for Artists will give you the tools, inspiration, and support on your journey to licensing your art.
"I just signed my first licensing deal for a fabric collection, as well as sold outright a few designs! Thanks to the course I felt so prepared to handle both situations!"
Rosa
Licensing for Artists Student
What's Included
Licensing for Artists is organized by 6 modules with 35+Â core video lessons, plus extra bonus videos, cheatsheets, resource guides, editable templates, guest teacher lessons, and more.
Each module also features an artist interview, plus industry expert interviews.Â
Module 1: Intro to Art Licensing
In this module, you'll get comfortable with all of the ins and outs of art licensing. You'll learn about fee structures, license vs. copyright, potential career paths and more.
Highlights from Module 1:
â Get a complete understanding of what art licensing is and how exactly you can use it in your business.
â Discover when and if you should sell the copyright to your artwork vs. licensing it.
â An overview of how you'll get paid as a licensing artist, before we go over this in detail in Module 5.
â Career path options for licensing artists so you can map out your future strategically.
Module 2: Branding and Online Presence
We'll go over what branding is and how to develop your own. You'll learn how to set up your licensing portfolio and determine strategies for attracting an audience online.
Highlights from Module 2:
â You'll have an understanding of how to develop your own brand, including all of the visual elements involved.
â I'll show you exactly how you can set up your online licensing portfolio to appeal to licensing clients.
â A look into Instagram strategies for artists, and how you can use it to grow your brand.
Bonus Video #1: Setting Up Your Online Licensing Portfolio in Squarespace
Bonus #2: Editable Brand Style Sheet Template
"When I decided to take this course, I was only really interested in the subject matter detailing contracts. However, the whole course was super helpful - from advice of knowing my style as an artist to creating a brand guide...it's worth the time. I've achieved so much! With all the gentle nudges Juliet gave about just getting out there even if I felt nothing was fully complete, I published my website, I got my brand guide together (ready to be emailed to companies) and I've sent two exploratory emails out!"
Shalini A.
Licensing for Artists Student
Module 4: Pitching Your Work
We'll address fears about pitching your work, how to find licensing contacts, and exactly what to say and include in your pitches to potential clients and press.
Highlights from Module 4:
â Feel confident in how to approach clients for best results by knowing exactly what to say and include in your pitches.
â How to find licensing contacts online, including a community list of contacts already in the works which you can research and add to yourself as well.
â How exactly to pitch to press to get features.
â A behind the scenes look at one of my real-life licensing projects.
Bonus Video #1: How to Make Product Mockups in Photoshop
Bonus Video #2: Walk-Through of Finding a Licensing Contact Online
Module 5: Pricing and Contracts
Not sure what to charge? This module will cover licensing fee structures like royalties in further detail, to help you feel confident in how much you should be paid. We'll go over licensing contract basics and red flags.
Highlights from Module 5:
â An understanding of royalties vs. flat fees and how to choose which one when working with clients
â A detailed pricing workbook which will help you come up with pricing standard that works for you
â Oh, contracts! All about how to know if you're getting a good deal and specific red flags to look out for.
Module 6: Client Process and Communication
In this module, we'll cover the client process from start to finish, from initial contact to delivering your final files. We'll go over how to followup with past clients and organize your licensing contracts.
Highlights from Module 6:
â Professionalism basics: a look at what that means for both you and the client.
â How to establish the design brief and project details to save you time.
â Exactly how to work with clients, including on custom artwork, from start to finish.
Bonus Video #1: How to Scan, Clean Up and Digitize Your Artwork in Photoshop
Bonus Video #2: An Example Walk-Through of My Creative Process from Start to Finish with a Client Project
Bonus #3: Practice Design Briefs
"Juliet's course was instrumental in my licensing journey. Before this course when a licensing opportunity came along, I was scrambling to figure out how to address it or frame the scope of work. After this course, I feel like I have a strong toolkit for pitching and creating work in my portfolio. I've published my licensing portfolio and gained more clarity on my brand, style and voice as an artist."
Natasia M.
Licensing for Artists Student
Artist & Expert Interviews
Inside the course are 9+ artist and expert interviews - explore more about them below! Whenever I add a new interview, you'll automatically get access.Â
"I took the Licensing course from Juliet Meeks at a very early stage in my creative journey. This turned out to be the best decision that I have ever made! She covered all aspects of building a creative business, from portfolio development and copyright considerations to branding and licensing your work. Her step-by-step approach and her interviews with industry experts are easy for students to follow and implement at their own pace."
Pat
Licensing for Artists Student
About your teacher, Juliet Meeks
Hi! I'm Juliet, and I've been licensing my artwork since 2015. I've worked with brands like Anthropologie, Uncommon Goods, Birchbox, and more (over 50 licensees and counting!). My artwork is on products in stores like Barnes & Noble, Walmart, Staples, World Market, Home Goods, T.J. Maxx, Marshalls, and more.Â
I want to teach you how you can get YOUR artwork on products and in stores through art licensing.
As a self-taught artist who Googled my way through the beginning, I've learned a ton and made some mistakes, but I've also seen my own dreams come true. After 7 years on my own, I recently partnered with an art agent and can share my experience from both sides.
So, let me break it down for you into steps you can follow, inside Licensing for Artists! We'll cover everything from the beginning to beyond as you grow.
I can't wait to welcome you into class!
Juliet
JOIN THE WAITLIST"Juliet is so warm, welcoming, patient, and full of knowledge. She shares on a level I've never experienced before. She and her team are always quick to respond to all of my questions and comments. Truly an awesome learning experience."
Jackie W.
Licensing for Artists Student
Questions about the Course?
If I can help answer anything else, email me at [email protected].
Licensing for Artists is organized by 6 modules with 35+ video lessons, plus bonus videos, cheatsheets, resource guides, editable templates, and more. Each module also features an artist interview, plus industry expert interviews.
One of the biggest values of this course is the weekly Q&As with Juliet, where you can ask all of your questions. Your enrollment includes weekly live Q&As which are recorded for replays. You can even ask your questions ahead of time if you can't make it live.
You also have access to the Q&AÂ Vault which covers many common questions organized by topic.Â
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This course is designed for any 2D visual artist who wants to start licensing their artwork (paintings, illustrations, surface designs, drawings, lettering, patterns) to other companies.
While the majority of the course is geared towards beginners in the industry, more experienced licensing artists have enjoyed the refreshing aspect of this course as well!
Note that this course is not specifically geared to photographers, but photographers can still apply most of the material to them.
You will have automatic access to any future course lesson updates as Juliet continues to develop the content and add/update materials - all at NO additional cost!
Your access does not expire - you can take this course at a pace that works for you.
If you want to take the class again live and join in on the Q&As with Juliet again, as an alumni you are offered a highly discounted rate.Â
No, this is not a tutorial course about how to make artwork or create repeat patterns, paint designs for licensing, etc. I do however discuss in detail which kinds of art are most sellable when licensing.
This course is primarily dedicated to the business and marketing side of art licensing, though it does include bonus videos on how to scan and clean up your art in Photoshop, and how to create your own product mockups in Photoshop.
And as a special bonus, I do offer students FREE lifetime access to one of my Skillshare pattern courses where I teach how to make a pattern in Adobe Photoshop. You do not need a premium Skillshare membership to access this bonus so it is truly free.
Nope! This course is designed for beginning artists new to licensing. In Module 3, Creating Marketable Art, you'll learn about how you can shape your portfolio for licensing, whether you are looking to grow yours, or don't have one at all yet.
Since this isn't an art-making course, all you need is access to a computer and internet to watch the videos and download the supplemental materials.
Bonus: access to and a basic understanding of Adobe Photoshop and Adobe InDesign, and/or Canva, will help you take advantage of the bonus trainings and templates.
Yes! We have many international students. Licensing is for any artist, no matter where you are based. Some details - like pricing examples are in USD - are U.S. specific since that is where I based (and where many licensing clients are based too), but this course is for artists all over the world!
Anyone who expects to make a bazillion dollars from licensing right away or without much work. It takes time and dedicated effort to develop the licensing side of an art business, and I can't guarantee a specific result for anyone (no course or teacher can!).Â
I think you're going to love the video lessons, course community, templates, Q&As, bonuses, and so much more.Â
But if you find that the course isn't working for you, you'll have 10 days after class starts to reach out to us at [email protected]. To do so, make sure you read the full Conditional Guarantee Refund Policy.
Of course! Email me at [email protected]Â with any of your specific questions and I'll be happy to help.
"Even though I've been in the industry a few years, I've never had a go-to source for how to run a licensing business. This will be it for sure now! The course is chock full of real life useful information and not just vague ideas that you sometimes find in professional guides. After taking the course, I feel much more confident in my next career steps!"
