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The only course you'll need for understanding the business side of art licensing. Learn the steps to getting your first clients and beyond.

Licensing for Artists shows you not only how exactly to get your first licensing clients - but what to do once you do, from how to handle pricing and contracts, to the client process from start to finish. It's time to lift the veil on art licensing!

"This course walked me through the exact steps on licensing my art. I sent one of the email templates to my dream client and my deal was signed within a week." - Geneviève, 2021 Student

By the end of this course,
you will have:

A full understanding of what art licensing is (instead of piecing together Google searches ;) 

How and when exactly you'll get paid as a licensing artist, and feel confident about knowing what to charge

How to set up your art licensing portfolio and brand your art business

How to find your niche as a licensing artist, and tips for developing your signature style

What goes into creating a cohesive collection of artwork

How to pitch your work including exactly what to say and send in your pitches

Red flags to look out for in licensing contracts, and how to know you're getting a good deal

The complete client process from start to finish, including example design briefs

"I just signed my first licensing deal for a fabric collection, as well as sold outright a few designs! Thanks to the course I felt so prepared to handle both situations!"

Rosa, Licensing for Artists Student

What's Included

Licensing for Artists is organized by 6 modules with 4-6 lessons per module (28 lessons total), plus extra bonus videos, cheatsheets, resource guides, editable templates, and more. Each module also features an artist interview, plus industry expert interviews.

Module 1: Intro to Art Licensing

In this module, you'll get comfortable with all of the ins and outs of art licensing. You'll learn about fee structures, license vs. copyright, potential career paths and more.

Highlights from Module 1: 

⁕ Get a complete understanding of what art licensing is and how exactly you can use it in your business. 

⁕ Discover when and if you should sell the copyright to your artwork vs. licensing it. 

⁕ An overview of how you'll get paid as a licensing artist, before we go over this in detail in Module 5. 

Career path options for licensing artists so you can map out your future strategically. 

Featured Artist Interview: Sarah Golden

Module 2: Branding and Online Presence

We'll go over what branding is and how to develop your own. You'll learn how to set up your licensing portfolio and determine strategies for attracting an audience online.

Highlights from Module 2:

⁕ You'll have an understanding of how to develop your own brand, including all of the visual elements involved.

 I'll show you exactly how you can set up your online licensing portfolio to appeal to licensing clients.

⁕ A look into Instagram strategies for artists, and how you can use it to grow your brand.

Bonus Video #1: Setting Up Your Online Licensing Portfolio in Squarespace
Bonus #2: Editable Brand Style Sheet Template
Artist Interview: Audrey Smit of This Little Street

Module 3: Creating Marketable Art

All about developing a refined style to your art to help attract your target clients. We'll discuss trend research and forecasting, how to create cohesive collections, choosing a niche, and more.

Highlights from Module 3:

⁕ How to develop your signature style and why it's important, specifically related to licensing. 

⁕ You'll learn ways you can research trends and come up with your own. 

⁕ What goes into creating a cohesive collection of artwork. 

⁕ Discover what your particular niche is and how that will help catapult your success.

Artist Interview: Isa Serna of Black Lamb Studio

Module 4: Pitching Your Work

We'll address fears about pitching your work, how to find licensing contacts, and exactly what to say and include in your pitches to potential clients and press. 

Highlights from Module 4:

⁕ Feel confident in how to approach clients for best results by knowing exactly what to say and include in your pitches. 

How to find licensing contacts online, including a community list of contacts already in the works which you can research and add to yourself as well. 

⁕ How exactly to pitch to press to get features. 

⁕ A behind the scenes look at one of my real-life licensing projects. 

Bonus Video #1: How to Make Product Mockups in Photoshop
Bonus Video #2: Walk-Through of Finding a Licensing Contact Online
Artist Interview: Annie Chen of Lemonni
Expert Interview: Liz Wain Art Agent at Wain's World Licensing

Module 5: Pricing and Contracts

Not sure what to charge? This module will cover licensing fee structures like royalties in further detail, to help you feel confident in how much you should be paid. We'll go over licensing contract basics and red flags. 

Highlights from Module 5:

⁕ An understanding of royalties vs. flat fees and how to choose which one when working with clients

⁕ A detailed pricing workbook which will help you come up with pricing standard that works for you

Oh, contracts! All about how to know if you're getting a good deal and specific red flags to look out for.

Expert Interview: Lawyer Annette Stepanian
Artist Interview: Jeanetta Gonzales

Module 6: Client Process and Communication

In this module, we'll cover the client process from start to finish, from initial contact to delivering your final files. We'll go over how to followup with past clients and organize your licensing contracts. 

Highlights from Module 6:

⁕ Professionalism basics: a look at what that means for both you and the client.

⁕ How to establish the design brief and project details to save you time. 

⁕ Exactly how to work with clients, including on custom artwork, from start to finish.

Bonus Video #1: How to Scan, Clean Up and Digitize Your Artwork in Photoshop
Bonus Video #2: An Example Walk-Through of My Creative Process from Start to Finish with a Client Project
Bonus #3: Practice Design Briefs
Artist Interview: Amy Jones of Studio Jonesie

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"This course is everything and more. Juliet is so kind and thoughtful throughout everything, and the knowledge you'll receive is invaluable. If you're on the fence about paying for this course, I highly suggest going for it!"

Amy B., Licensing for Artists Student

Questions about the Course?

If I can help answer anything else, email me at [email protected]

Join the waitlist at the top of the page to get first notice when the course opens again. Opening up for Independent Study in May 2021 and for Group Study (with live Q+As) in early 2022.

This course opening again in May 2021 is Independent Study, but! you can still ask your questions or get feedback from fellow students and alumni inside the student Facebook group. 

Once a year, Juliet teaches this course "live". For the price difference between the LIVE group and this independent study version, you can join to get access to 8 weeks of Q+As with Juliet. This means that if you enroll in Independent Study now, you'll have the option to join the Group Study later for $199. So you're not missing out either way! :)

Pricing Details (full pay option shown only below - payment plans available):
• Independent Study: $797
• Group Study: $997
• Join Group Study later after purchasing Independent Study: $199 (technically you'll save $1 ;)

Email [email protected] for details, or stay subscribed to Juliet's newsletter for updates on when she is teaching it live again.

This course is designed for any 2D visual artist who wants to start licensing their artwork (paintings, illustrations, surface designs, drawings, lettering, patterns) to other companies.

While the majority of the course is geared towards beginners in the industry, more experienced licensing artists have enjoyed the refreshing aspect of this course as well!

Note that this course is not specifically geared to photographers, but photographers can still apply most of the material to them.

6 modules with 4-6 video lessons per module (28 lessons total), plus extra bonus videos, cheatsheets, resource guides, editable templates, a community spreadsheet of licensing contacts, and more. Each module also features an artist or expert interview. 

Yes, you get automatic access to any future course updates as Juliet continues to develop the course content and add/update materials. This is a big bonus!

No, this is not a tutorial course about how to make artwork or create repeat patterns, paint designs for licensing, etc. I do however discuss in detail which kinds of art are most sellable when licensing.

This course is primarily dedicated to the business and marketing side of art licensing, though it does include bonus videos on how to scan and clean up your art in Photoshop, and how to create your own product mockups in Photoshop.

And as a special bonus, I do offer students FREE lifetime access to one of my Skillshare pattern courses where I teach how to make a pattern in Adobe Photoshop. You do not need a premium Skillshare membership to access this bonus so it is truly free.

 

Since this isn't an art-making course, all you need is access to a computer and internet to watch the videos and download the supplemental materials. 

Bonus: access to and a basic understanding of Adobe Photoshop and Adobe InDesign will help you take advantage of the bonus trainings and materials. 

Yes! The only topics that may not apply to you are how to copyright your artwork, because that information is based on U.S. practices. Pricing examples are also based on USD. All of the other material will apply to any artist, wherever they are based. 

No. Even if you are a new artist without a large portfolio or strong signature style, this course is for you. This way, you can be fully prepared as you develop your portfolio and art style, and have a much stronger understanding for what art directors and licensing clients are looking for. Plus, how to protect your art and build a stronger business from the start!

Anyone who expects to make a bazillion dollars from licensing right away or without much work. It takes time and dedicated effort to develop the licensing side of an art biz, and I can't guarantee a specific result for anyone (no course or teacher can!). 

I think you're going to love the video lessons, course community, templates, Q+A Vault, bonuses, and so much more. 

But if you find that the course isn't working for you, you'll have 30 days to reach out to me. To do so, make sure you read the full 30-day Conditional Guarantee Policy.

And remember, you should always contact me before enrolling at [email protected] if you're not sure this course or even art licensing in general is for you!

 

 

Of course! Email me at [email protected] with any of your specific questions and I'll be happy to help.

About your teacher, Juliet Meeks...

Since I started licensing my own artwork, I've been able to experience the joy of seeing my art on all kinds of fun products like fabric, stationery, wallpaper, kitchen textiles, dog collars - just to name a few examples! 

And not only is it exciting, but I've been able to add a whole new income stream to my business that in turn helps grow other parts of my business, too. 

I've done all of this without working with an art agent, or exhibiting at costly trade shows.

And now I want to show you how, because this is possible for you, too. If you're at all excited about licensing, join the course waitlist today and let's do this together.

I can't wait to welcome you into the next class of students!

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Juliet's artwork has been featured in....

"After selling originals and prints for the past few years, I realized that I needed a way to produce more income from a single piece of art. Juliet's course has given me the foundation to start licensing my art and create passive income!"

Erica A., Licensing for Artists Student
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